Posted tagged ‘WIPO’

What’s mine is yours!

June 18, 2010

Perhaps not surprisingly, the Internet’s popularity and ease of access has encouraged businesses to establish their image and reputation online. No matter what the business its Internet presence starts with a domain name – a unique address on the Internet – that is often the same  as the business name or the name of one of its products or services.

But there has been many occasions where trademark owners have become a victim of cybersquatting. The idea of cybersquatting is registering, selling or using a domain name of someone else’s trademark with the intention of getting an unfair means of profit. Moreover they create confusion by changing the trademarked name with a different suffix for example  mcdonalds.info or by playing with letters in a brand name like pannasonic.com. Cybersquatters also have targeted celebrities by abusing their name registration like Scarlett Johanson and Dennis Rodman.

Cybersquatting hit records in 2008. The World Intellectual Property Organization (WIPO) only in itself was involved in about 2329 cases in the same year and according to the United Nations, the most targeted category by cybersquatting was pharmaceuticals.

What’s your take on it? 

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