Posted tagged ‘Online Presence’

Social Awareness ..

June 19, 2010

I’ve mentioned in my earlier post on cybersquatting and how a company’s website is extremely valuable for its online presence and online brand identity with a sole mode of online communication to reach its customers. But complications arise when businesses set up their profiles on social networking sites like Facebook and Twitter to promote their brands.

What I’m trying to say is that, businesses are increasingly taking to social networks to communicate with customers. Where as now, not only do organizations and individuals have to be vigilant and proactive to protect their brand by registering all the variations of their brand as domain names, they also have to keep up with the latest fraudulence! Similar to Apple’s case with Twitter, I mean social network squatting!

Since, social networks are springing up all over the place and social media squatting happens to pose a threat to organizations and individual names, registering their brand name with all social networks is going to be an overwhelming task!!

Facebook, for example, to stave off abuses and extent companies desire for marketing on Facebook, permits users to register only one username for their Facebook  page and profile. The username can not be transferred and amended to third-parties. Although these limitations are not a remedy for a potential infringement, it should prevent Facebook username cybersquatters and typosquatters from hijacking multiple usernames that belong to brand owners or that are variation on third-party brands.

What’s your take on it?

Source:A New Kind of Cybersquatting Facebook, Twitter and Online Social Media Sites