Posted tagged ‘Google ads’

Google’s SEARCH for justice!

April 11, 2010

A trademark infringement suit was brought to the EU court by Google after losses in the French Court system. Louis Vuitton filled a suit against Google claiming that Google was allowing other companies to bid for and use its brand name as keyword to trigger ads on its website. The EU court of justice said ” Google has not infringed trademark law by allowing advertisers to purchase keywords corresponding to their competitors’ trademarks”. The ECJ also added ” Advertisers themselves, however, cannot, by using such keywords, arrange for Google to display ads which do not allow internet users easily to establish from which undertaking the goods or services covered by the ad in question originate”. It was a close call for Google, but they managed to come on top. What’s your take on it?

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